LOVED BY CZECHS SINCE 1874

KOZEL: FUN POURS

As art director and designer on this project, we took the range of Kozel serves known as ‘Fun Pours’ and developed an identity, ritual and style for them as a family, alongside a series of consumer and trade videos for each individual pour. The consumer videos conveyed the playful identity of the serves, and the trade films giving a detailed, step by step guide for the perfect pour. This was taken from concepting through to refining and developing the direction and content for each pour, before a week-long shoot on set in Prague with the production agency and client.

The end result was a family of films that were light hearted and playful, balanced with premium beauty shots and a clear portrayal of the individual characters of each pour.