THE ORIGINAL PILSNER

PILSNER URQUELL: USA PRIMARY PACKAGING

Looking to give their packaging a lighter feel and a modern edge for the US market; their previous can was picked apart and rebuilt from key brand heritage assets to craft a clear, punchy and refreshing identity to match the beer inside. A cleaner, brighter colour palette with eye-catching contrasts and a stylised, modern composition was created with consideration across everything right down to the legals. This was then finished off with high-end tactile print techniques and a print base-coat; giving a solid, unified design with strong shelf standout without screaming in your face.

GRAPHIC DESIGN . PACKAGING . ART DIRECTION