THE PANAMA TASTE

RON ABUELO: GLOBAL SITE

Tackling the challenge of building Ron Abuelo’s new global site from the ground up, as design lead I created a premium, high-end, fully responsive digital space; bringing the brands character to life. From showcasing what makes them unique, telling the story of their long and rich history and showcasing their entire range in an intuitive, engaging and visually captivating way.

Throughout this space, the user experience was key and is elevated through luxury design cues, striking imagery, considered interactions and refined animations to create a living, breathing site where every product can show off it’s unique character and every story can be told clearly and emotively.